The personal data that we keep a record of is name, email, phone number, and games played. The reasons why we hold and process personal data are:
1. To help you as a customer
We may keep a record of personal data so that we can contact you about your experience, for example if there is a problem, or for feedback. We may also keep a record of personal data from purchases on our site that weren’t completed, often known as ‘dropped checkouts’, to enable us to follow up with customers who indicated an intent to purchase, but did not complete the purchase. The basis for processing this data, as defined by the General Data Protection Regulation (GDPR) under Article 6 is ‘legitimate interests’.
After you have played a game we will keep your data, unless you tell us you would like us to remove it.
Our technology partners and our customer support staff have access to personal data so that they can make sure our systems run properly, and can serve you as a customer. They have access to name, email and mobile number. Data for our game system is held on a server by our delivery partners, Many Chat and Google, based in the United States. GoDaddy, based in the United States, stores contact information from our website contact forms. Stripe, based in the United States, stores payment data, and TXGB, based in the UK, stores booking information.
2. So that we can work out which experiences people like most
We do broad analysis of data so that we can understand how our business performs and how to market our products to help us work out which experiences we should create next.
Our retention policy is to retain data indefinitely, unless you ask us to remove it. This enables us to do reasonable analysis, to our legitimate interest, of which products people continue to buy, and recognise our most loyal customers.
3. So that we can tell you about Secret City Mission games
If you tell us you would like to be kept updated about future Secrety City Mission games we will use your name and email to send emails using the Mailchimp email sending tool. You can unsubscribe at any time – click the unsubscribe link in the email. This basis for holding your data for electronic marketing is ‘consent’ under GDPR.
4. So that we can publish your review of our games
If you submit a review we may publish it alongside your name. Your contact details will not be made public.
Use of Google Signals and Google Analytics
Google Signals
Google Signals is a feature within Google Analytics that enables us to analyse cross-device data, which helps us understand how users interact with our website across different devices. This information is aggregated and anonymised, allowing us to better tailor our offerings and improve user experiences. Google Signals utilises anonymised data from users who have enabled personalised advertising across their Google accounts.
Google Analytics
We use Google Analytics to analyse website traffic, monitor user engagement, and improve our marketing efforts. Google Analytics collects data such as IP addresses, device information, browser types, and interactions with our website. This information is aggregated and anonymised, and is used to generate reports and provide insights into user preferences, enabling us to enhance our services and optimise user experiences.
By using our services or continuing to browse our website, you acknowledge that you have read and understood this Privacy Policy statement, including the use of Google Signals and Google Analytics, and consent to the collection, use, and disclosure of your personal information as described herein.
Access to your information
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, then contact us. We may make a small charge for this service. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
Right to forget
If you would like us to correct or remove your data after you have played an experience with us, or you would like us to stop processing it for any reason, then let us know. You have the right to ask us to do this under GDPR. We won’t be offended.
If we remove your data we may retain a small amount of information about your request, including your name and email address and your communication to us related to GDPR so that we can (1) monitor the effectiveness of handling GDPR-related enquiries and (2) monitor systems to protect ourselves from repetitive spurious enquiries, cyber-attack or fraud.
Cookies
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit www.aboutcookies.org or www.allaboutcookies.org. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.